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Search Engine Optimization - SEO

Do you want to be a job ready SEO Expert?

The Training you receive at CBT is not just theoretical. Our instructors are all active SEO consultants who use the techniques we teach daily and with great success for our clients. Our involvement in the online industry also means that as new SEO tactics are developed, we will be on the front line of implementation, so you can be sure that the SEO Training you receive from us is bang up to date and full of good SEO techniques.

Earn a prestigious CBT SEO Training and make your CV stand out.

Any professional who is interested in promoting the on-line can benefit from our SEO training courses. Our high quality courses are recommended for marketers and professionals such as web designers, web content, writers, web developers, testers, etc.
Course Outline Duration: 4 Weeks
Registration: Open


Download SEO Course Outline (pdf) !

Week - 1
Introduction to Search Engines
Google bot, spiders, crawlers & Indexing
Introduction to Search Engine Optimization
Introduction to SEO Techniques
On page Optimization and Off page Optimization
Understanding Website and Webpages Structure
Understanding Website Performance & Speed
Understanding Webpage Titles and Meta
Tags – Description, Keywords
Keyword Research


Week - 2
Starting with On page Optimization
Defining Header Tags
Defining Page Titles
Defining Page Description
Defining Page Keywords
Creating Page Tags and Defining internal page links
Image Alt Tag & Setup
Browser Compatibility

Week - 3
Staring with Webmaster Tool – Google
Introduction to Webmaster
Creating Google Webmaster Account
Adding website in Google Webmaster
Creating Google Analytics Account
Adding website in Google Analytics
Submitting Sitemap
Verifying Website
Google Submission
Social Media Setup & Integration
Blog Setup & Integration

Starting with Off Page Optimization
Using Social Media, Blog & Videos
Posting Articles
Free Press Releases
Business Development Campaigns
Market Research
Search Engine Marketing (SEM) & Pay Per Click (PPC)?
PPC vs SEO
Google AdWords


Course Prerequisites
Experience in the following areas would be beneficial:
- HTML or Website Designing Skills
- FTP

Benefits of this course
Getting to the first page of Google is the aim of most website owners. This often seems impossible or extremely expensive (or both) to achieve. The aim of this course is to give you the skills you require to do the basic optimization of any website to improve its standing in the Google ranking for an appropriate keyword. Never overestimate the competition, some websites are ranked well ‘by accident’ not by design.


Download SEO Course Outline (pdf) !

Trainers

- Head of the Technical & Training Department at CBT College is having more than 17-years of professional experience in local & offshore (EU) industry.

- All Trainers at CBT College are highly qualified, experienced and Top Notch Industry Professionals with hands-on knowledge and experience of Latest Tools & Technologies.

- All Trainers at CBT College are working on local & off-shore projects and developers of 100s of Websites, Portals and Online Systems.


Do you want to find more about this course, please contact us